The ability to lead involves more than just making daring choices or embracing risks—it’s about motivating a united effort towards a common goal. It’s about revolutionizing sectors and, crucially, altering lives. Leadership serves as a dynamic force that has the potential to transform healthcare, reshape wellness, and influence communities worldwide. Leading this change is Juan Pablo Udry, a forward-thinking leader whose strategic guidance and dedication to innovation are transforming Brazil’s healthcare environment.

Juan’s leadership showcases the strength of a clear vision. With his leadership, as the Chief Executive Officer at TRB Pharma Chemical and Pharmaceutical Industry LTDA has broadened its reach well beyond traditional pharmaceutical frameworks. By maintaining emphasis on prevention, wellness, and holistic health, he has led the company into a new model in healthcare—one in which individuals are not merely treated for diseases but are encouraged to manage their health proactively before issues occur. His method highlights the importance of prevention rather than treatment, a philosophy that is changing how Brazilians and others view health and well-being.

However, his journey is not solely focused on business—it’s driven by passion and purpose. From his origins in Argentina to his pivotal role leading TRB Pharma, his guidance has been shaped by a strong conviction that healthcare should be more than a mere transaction—it should serve as a means for meaningful transformation. This combination of insight, skill, and a steadfast dedication to individuals distinguishes him as one of the most impactful leaders in the healthcare sector today.

Let’s explore how Juan’s leadership and TRB Pharma’s innovative approach are shaping the future of healthcare!

A Journey of Discovery and Learning

Juan’s journey to becoming a healthcare leader was not a typical one. Born in Argentina, his early career began in an entirely different field—consumer goods. He started working at Kraft Foods in Buenos Aires, where he developed invaluable business and management skills. These early years taught him the fundamentals of leadership, customer relations, and managing large-scale operations. But as his career progressed, he began to feel that his true passion lay elsewhere. “It wasn’t just about business anymore,” he reflects. “I started to feel that the real difference I could make was in healthcare. That’s when the shift happened for me.”

It was during his time at AC Nielsen, where Juan focused on market research, that he began to see how industries—and particularly healthcare—could benefit from data-driven decisions. Working closely with consumer behavior analytics, he realized that the health sector, especially in Latin America, lacked the same level of insights-driven innovation. This realization led him to pivot toward the healthcare sector, which would set the stage for his future success. “Data is the future of healthcare,” Juan says. “Understanding behavior, understanding what works and what doesn’t—it’s key to creating better solutions.”

In the early 2000s, he made the strategic decision to join Numico, a company that specialized in nutrition and baby food products. This was his first foray into healthcare, and it was here that he developed a deep interest in improving people’s health through more than just medicine. At Numico, Juan learned about the importance of preventative healthcare and the power of nutrition in disease prevention. His work at Numico laid the foundation for his later innovations in healthcare leadership.

A Shift Toward Healthcare

Juan’s shift to healthcare began when Numico was acquired by Danone, a global leader in nutrition and health. As a part of Danone, Juan worked closely with teams that were focused on not only improving people’s diets but on making health solutions more accessible. He learned that healthcare wasn’t just about treating diseases—it was about preventing them and helping people maintain a healthier lifestyle. This was a turning point for him as he started thinking more seriously about how he could impact the industry on a larger scale.

“True healthcare is about taking a preventative approach,” he asserts. “It’s about giving people the tools to manage their health, not just respond to illness.” In 2010, Juan moved to Brazil to become the Sales Director for Danone, and in 2015, he assumed the position of General Manager at Boiron Laboratories, where he managed operations across Latin America. This move marked a significant milestone in his career, as Brazil’s healthcare landscape presented both unique challenges and vast opportunities. With the Brazilian market being so diverse and complex, Juan realized that innovation would be the key to making healthcare more efficient and accessible. It was here that he began to see the potential for growth and the need for leadership that was not only business-savvy but also compassionate and forward-thinking.

A Vision for the Future of Healthcare

By 2024, Juan was ready to take on a new challenge. He joined TRB Pharma as CEO, bringing with him years of experience in both consumer goods and healthcare. The company, based in Brazil, had already established itself as a reputable player in the pharmaceutical sector. However, he saw the potential to transform it into something greater. He knew that to truly make an impact, the company needed to embrace a forward-thinking approach that went beyond the typical pharmaceutical model of just selling products—it needed to focus on wellness and prevention as much as it focused on treatment. “My goal was to reshape TRB Pharma,” he explains. “I didn’t just want to lead a pharmaceutical company; I wanted to create a company that was changing people’s lives.”

His vision for TRB Pharma was clear: he wanted to lead a company that would not only treat diseases but prevent them before they could take hold. His leadership philosophy revolves around empowering individuals to take control of their health. Under his guidance, TRB Pharma shifted its focus to preventative healthcare, introducing products that helped people maintain their health and delay as much as possible several symptoms. This was a radical shift for the company, but he was determined to make it work. “Healthcare shouldn’t just be about managing sickness,” Juan explains. “It should be about helping people stay healthy and preventing illnesses before they even happen.”

Transforming Healthcare with Innovation and Prevention

He firmly believes that the future of healthcare lies in prevention, and he has made this the driving force behind the company’s product development. TRB Pharma has invested heavily in research and development, working to create products that go beyond symptom management and address the root causes of diseases. “Our mission is to innovate,” he says. “We’re committed to creating products that aren’t just temporary solutions but long-term ones that can truly change people’s health outcomes.”

A prime example of this is TRB Pharma’s line of products focused on joint health. Instead of just offering treatments for joint pain, it has developed supplements designed to prevent joint issues from arising in the first place. These products are aimed at strengthening and supporting joint health, reducing the likelihood of conditions before they start. It’s this proactive approach that has set the organization apart in the pharmaceutical industry.

“We’re looking at healthcare in a completely new way,” Juan says. “Rather than waiting for people to get sick and then offering a treatment, we want to help them delay as much as possible several symptoms sickness in the first place.”

Through his leadership, TRB Pharma will expand its offerings in other areas of preventative healthcare and treatment, including cardiovascular health, bone density, and overall wellness. His approach to these areas is informed by his deep understanding of the human body and his belief in holistic health solutions.

Building a Resilient Healthcare Company in Brazil

The Brazilian healthcare market is known for its unique challenges. With its diverse population, fluctuating economic conditions, and regulatory complexities, it can be difficult for companies to succeed. However, Juan’s extensive experience in both Argentina and Brazil has given him a unique advantage. His deep understanding of the Brazilian healthcare system, combined with his ability to adapt quickly to market changes, has allowed TRB Pharma to navigate these challenges successfully.

“Success in Brazil is about adaptability,” he shares. “You need to understand the local context, the regulatory environment, and the cultural nuances. It’s a different game altogether.” One of the key challenges in Brazil is the regulatory environment. The Brazilian government has stringent regulations for pharmaceuticals, and the approval process for new products can be lengthy and complex. But Juan saw this as an opportunity rather than a setback. He worked closely with regulators to ensure that TRB Pharma’s products met all the necessary standards, while also being mindful of the market’s needs.

“We’ve worked hard to build strong relationships with regulatory bodies,” he says. “It’s crucial to understand the legal landscape and make sure we’re complying with all the necessary requirements.” His commitment to adhering to regulatory standards has allowed TRB Pharma to maintain a reputation for reliability and quality in the Brazilian market. At the same time, his strategic thinking and innovation-driven leadership have positioned the company to become one of the top pharmaceutical companies in Brazil.

Innovative Product Lines and Expanding the Reach

Over the past several years, the company has introduced a series of groundbreaking products that have changed the way people approach healthcare. These products span multiple areas of health, from joint and bone health to metabolic wellness. Each product is carefully researched and developed to address a specific health concern while promoting overall well-being.

Juan’s focus on research and development has paid off. TRB Pharma has become known for its ability to create high-quality, effective products that meet the needs of a diverse consumer base. With a commitment to scientific rigor and continuous innovation, it has been able to stay ahead of industry trends and develop products that are both effective and affordable.

Driving Research and Development for Breakthrough Innovations

TRB Pharma’s approach to research and development is a meticulous process designed to bring innovative treatments to market. From drug discovery—where scientists identify biological targets and screen promising compounds—to preclinical research, the company ensures each step meets the highest safety and efficacy standards. Clinical trials, regulatory affairs, and formulation development further refine new therapies before they reach patients. “During the next years, we are focusing on developing and strengthening our MSK portfolio, complemented with supplements to improve quality of life.” Additionally, ophthalmology is a key area of interest, with plans to introduce groundbreaking treatments in Brazil. Through strategic R&D, TRB Pharma continues to redefine healthcare solutions, prioritizing both innovation and patient well-being.

Commitment to Sustainability and Corporate Social Responsibility

For Juan, sustainability and corporate social responsibility (CSR) are not just business strategies—they are a personal commitment to creating lasting impact. Under his leadership, TRB Pharma prioritizes environmental stewardship, actively reducing emissions, managing waste responsibly, and embracing sustainable resources. Ethical business practices remain a cornerstone, ensuring transparency, fair pricing, and patient safety while upholding integrity in clinical trials.

Juan is also passionate about expanding access to medicines, particularly in underserved communities, ensuring affordability and availability where they are needed most. He strongly believes that employee well-being is central to success, fostering a safe workplace, work-life balance, and ongoing professional development. “By integrating these commitments into our core business strategies, pharmaceutical companies can contribute to a healthier planet and society while ensuring long-term sustainability and profitability.”

His dedication to research and development focuses on ethical innovation, addressing neglected diseases and improving healthcare accessibility. A sustainable supply chain is another priority, ensuring responsible sourcing and ethical partnerships. He also emphasizes stakeholder engagement, maintaining close relationships with TRB’s HQ, customers, and advocacy groups to align business practices with broader societal needs.

For Juan, leadership means shaping a sustainable future—one where innovation and responsibility go hand in hand.

Fostering a Culture of Innovation

At TRB Pharma, fostering a culture of innovation is not just a strategy—it’s a mindset that Juan is actively shaping. Recognizing that true innovation thrives in an open and collaborative environment, he is working to establish a space where creativity and bold thinking are encouraged.

A key part of this process is promoting open communication, ensuring employees feel empowered to share ideas without hesitation. Diversity of thought is also essential—bringing together professionals with varied backgrounds fosters fresh perspectives. Most importantly, Juan believes in supporting risk-taking, understanding that failure is a part of progress. “This is key in my perspective,” he states, emphasizing the need for clear innovation goals that align with the company’s mission.

By recognizing contributions, providing leadership support, and creating a safe space for experimentation, Juan is laying the foundation for a dynamic, forward-thinking culture at TRB Pharma.

Handling High-Pressure Situations as a CEO

Handling high-pressure situations as a CEO requires a blend of strategic thinking, emotional intelligence, and effective communication. Juan consistently strives to implement these strategies, understanding that leadership demands trust, composure, and decisive action. While navigating challenges is never easy, he believes that maintaining a clear vision and fostering resilience within his team are essential. He shares that these habits are not only beneficial for a CEO but for anyone in a leadership position.

• Stay Calm and Collected
• Prioritize and Delegate
• Gather Relevant Information
• Communicate Effectively
• Stay Solution-Oriented
• Practice Self-Care
• Learn from Experience
• Seek Support
• Maintain a Long-Term Vision

TRB Pharma’s Continued Growth and Impact

Looking to the future, Juan is determined to continue driving the company’s success. He envisions a company that is at the forefront of preventative healthcare and treatment, with a global reach and a commitment to making a difference in people’s lives. His goal is to expand TRB Pharma’s offerings to new regions, bringing its innovative health solutions to even more people around the world.

“We’re just getting started,” he says. “The future of healthcare is bright, and TRB Pharma will be there every step of the way, providing the tools and solutions that people need to live their best lives.”